Our Activities
Life cycle of milk
Milk Procurement:
Milk is procured through Village-Level Cooperative Societies (MPCS), ensuring fair and transparent sourcing directly from dairy farmers. The collected milk is chilled at 209 Bulk Milk Coolers (BMCs) located at the village level and at 16 Milk Chilling Centres to maintain quality and freshness. It is then transported for processing to the six milk plants operated by the Haryana Dairy Development Cooperative Federation (HDDCF). Over one lakh milk farmers are associated with Vita through 3,514 Milk Cooperative Societies across the state, making it a robust and farmer-centric dairy network.
Production
After testing the milk quality in the laboratories, the milk is processed for packaging as liquid milk and for the production of other dairy products such as Dahi, Lassi, Ghee, Paneer, Table Butter,Kheer , Kaju Pinni, Milk Cake , Channa Burfi and Besan Laddo etc.. Quality checks are carried out at every stage to ensure the production of high-quality products.
Our six Milk Plants
Marketing:
Vita markets its dairy products through a well-established distribution network of 325 Distributors and 665 Vita Milk Booths, ensuring availability across urban and rural areas. The brand emphasizes quality, purity, and freshness, which has helped build strong consumer trust. Marketing strategies include a mix of traditional and digital media, promotional campaigns, participation in local events, and collaborations with retail chains. Point-of-sale branding, attractive packaging, and regular engagement with customers also play a key role in strengthening brand visibility and loyalty. Vita’s focus remains on delivering nutritious, affordable dairy products while maintaining its reputation as a trusted household name.
